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The new Ebay logo. What you think?....

Discussion in 'Logo Design & Brand Identity Forum:' started by Ian Bonner, Sep 13, 2012.

  1. Ian Bonner

    Ian Bonner Member

    New eBay Logo |

    I know that a rebrand of such a high profile company is a tough job, but have they done enough with this you think? Everyone seems to be jumping on the same bandwagon at the moment.
  2. NUGFX

    NUGFX Member

    im not a fan of it, its not minimal, its boring, looks like summit a retard could do in 10 seconds! "lets use myriad font and use the ebay colours YAY!!! can i get a smiley face sticker now :D
  3. Dave L

    Dave L Well-Known Member

    It's better than the old one though...
  4. gprovan

    gprovan Member

    You're right. I think it just needed a bit of tweaking. On the same topic, I reckon the Microsoft one is even worse. I can't see that one becoming iconic. :nono:
  5. SparkCreative

    SparkCreative Member

    I really rather like it. Never liked the old one. Simple doesn't mean easy. I like it because it retains the character of the old one while being much more simple and elegant. And I like it because it has no drop shadows, grads, 3D look or any of the other horrible 'web 2.0' effects people have been using on logos for the past few years.

    I like the new Microsoft branding too. Give it time. Nobody likes a new logo when it's first released.
  6. Dave L

    Dave L Well-Known Member

    It's basically a long-overdue move away from that cheap-and-cheerful online yard sale identity towards something a bit more sober and corporate, as befits such a massive global brand. I think probably the only logo design rule that really isn't up for discussion is the idea of simplification and this - like the new MS identity - takes that to an elegant, logical conclusion.
  7. Tony Hardy

    Tony Hardy Well-Known Member

    Something that's been bugging me about it; does it overlap like the old logo, or is it just my eyes?
  8. Paul Murray

    Paul Murray Moderator Staff Member

    Doesn't look like it, though the characters do appear to be touching.

    I don't like it, it somehow doesn't feel finished. The overall execution looks a bit amateurish too :/
  9. SWATTDesign

    SWATTDesign Member

    Gotta say I'm not a fan either :icon_rolleyes: Seems too simple - I think you can take minimalist too far and I think that's the case here. I also feel the font choice is wrong, it doesn't have any personality. Seeing as eBay is supposed to be a personal sales site, I think it's logo should be personable and this just isn't.
  10. Maddy

    Maddy Member

    Would this have been better...?! Junk.gif
  11. Maddy

    Maddy Member

    On a serious note, simplicity is good as ebay is just so chaotic and busy. Not sure about the letters touching though.
  12. dedwardp

    dedwardp Member

    I don't really understand why there's so much criticism of the move really.

    For me, with a brand like Ebay or Microsoft and so on, everyone recognises it so to have a larger shift away to something newer doesn't make much sense to me - why cause confusion when you're already known worldwide? Looking at the old Ebay logo, it looks messy, archaic and doesn't seem appropriate to a corporation of their size these days, but you don't want to change away from it too much. With that in mind, I think the new logo is the natural progression. It's hardly pulling up any trees, but it doesn't have to because it retains the familiarity of the older, recognisable logo with modernity too.

    I also can't understand why people are commenting on the colour scheme and so on as a rip off of those others, it's just the same as what they've always used!
  13. Maddy

    Maddy Member

    I agree. The colours make it instantly recognisable.
  14. thomas

    thomas New Member

    I thought the B was always a capital when did that change?
  15. gemznunn

    gemznunn New Member

    I like the minimalist style it's gone for, but I don't think it'll be as recognisable as the original logo.
  16. spottypenguin

    spottypenguin Active Member

    I'm not a "hater" of it but to me it doesn't look like a 'polished' logo. I agree it is a vast improvement on the old web 2.0 style and while I get why they have the letters touching as a nod to the old overlap logo I think some simple kerning helps to give it a far better, more elegant look (this is a 30 second Photoshop tweek but you get what I mean)
  17. Gail @ PDC

    Gail @ PDC New Member

    There's quite a trend at the moment for large companies really stripping down their logos, like Microsoft as previously mentioned. I think everyone is so used to the ebay logo that it's a bit of a shock and perhaps looks a little bare, once it's on the website I reckon it'll look smart.
  18. bungle1977

    bungle1977 Member

    I'm not really a massive fan of it either, in some ways I prefer the old logo, it had personality and looked friendly. The new one just looks like any other logo if it wasn't for the colours.
  19. TDesignCo

    TDesignCo Member

    To me it feels bland and a bit cold (bit like the weather):icon_smile:

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