Hello all, I am currently in the process of redeveloping the agency I run, and I wanted to get an outside opinion on some matters that I need addressing. We already have an established brand and a rather decent following, which makes my life that little bit more difficult. 1. The company has naturally progressed from a service for the music industry to a multi-national corporate & music service. Having developed from the music industry, we have a substanial following on Facebook - many of whom are fans of the bands we have worked with, or bands themselves. - Would you say a following on social media is more important than showing offers (for example for our printing service)? 2. We've always had this air of exclusivity, which I have always liked. Instead of a potential client being given a quote either via a pricing table or automatic quote system, they have had to get in touch with us to get a quote - giving them a personal service and a human to speak to. - Is this outdated and pointless now? Are people too lazy to get in touch, and would much rather just have the price there infront of them? 3. Testimonies are worth it, I think we can all agree on that but; - How do you gauge what's important to a potential client, and what's not? 3a. We've worked with some large names (BAE Systems, The Royal Navy, Universal Music to name a few) and I don't want our agency site being slathered in testimonies. - How do you decide who to use, and who not to use?