Great idea but I don't believe the reason film piracy is so high is simply due to people not wanting to pay for movies, I believe it's due to people not wanting to wait months for the Blu-Ray release, before getting to watch the movie. Some people simply do not want to go to the Cinema to watch certain movies, and would just prefer the comfort of their own homes. Some people, such as the disabled, cannot go to the cinema at all. We live in an age where people are becoming less and less patient, as they are used to getting what they want, when they want, due to the superb technologies available to us. Hence why On Demand TV, or On Demand Entertainment in general is so popular and will continually grow. I remember mentioning all of this before, but until there is some sort of agreement in place with the movie industry (which will never happen), to allow people the choice of going to the movies or watching the new release at home via their 'HD On Demand Movie Box,' piracy will never end. If by some miracle this were to happen, they could charge the highest cinema ticket prices for each movie stream. I wouldn't not suggest having the movies available on the day of cinema release, but 2/3 weeks after the cinema release would be reasonable. Now TV is a great example. Instead of paying ridiculous amounts of money to Sky every month to watch the football, I can pick and choose which live football matches I want to pay to watch for the day/week. Rather then being tied down to a 24month contract, paying silly amounts every month for a million channels to which I wouldn't even watch a quarter of them. Love the advert idea though! A reason to want to watch ads... Genius!