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The Apprentice

Discussion in 'Graphic Design Forum:' started by Ian Bonner, Nov 11, 2010.

  1. Ian Bonner

    Ian Bonner Member

    Is it just me or has anyone else noticed how bad the graphic design is that they use for products, print, etc on The Apprentice?

    It could be one of two things: Are the designers being told what to produce by the BBC with NO artistic licence, so they are just doing it for the fee? Or are the designers simply just producing sub standard work?!

    I dont think either helps us as designers. What do you all think?
     
  2. djb

    djb Member

    I think they tend to have one of the idiot apprentices staring over their shoulder so they just do exactly what they’re told don’t they?
     
  3. Stationery Direct

    Stationery Direct Administrator Staff Member

    Those labels on the bottles last night were particularly bad, maybe they have to listen to exactly what the candidates request. Even still would you want your face on TV being the designer of that black and red bottle or that stupid cartoony Octopus design which would surely appeal to children lol...I'm no designer but even I could have come up with better concepts.
     
  4. Ian Bonner

    Ian Bonner Member

    Thats my point exactly! I can understand that the BBC may be telling them 'you must do it like this' but then surely you wouldn't want your face or any hint of your studio on the screen actually doing it. The design concepts I've seen on there are particularly bad. Surely the design studios taking on this 'work' are selling out.

    And if you take on one of the programmes projects and you don't want the credit, then what's the point in doing it? The only advantage I can see is the fee on completion. I know if it was my studio I wouldn't tell people about it!
     
  5. Dave L

    Dave L Well-Known Member

    I'd imagine that the know-nothing know-it-alls who compete on this show pretty much provide the template for exactly the kind of unwanted client input so often bemoaned on these boards.
     
  6. Ian Bonner

    Ian Bonner Member

    Yeah but theres input and total control. The impression given is that the designer just comps together what they want. They could do that themselves on a laptop.
     
  7. Paul Murray

    Paul Murray Moderator Staff Member

    I though the exact same thing when I saw the octopus bottle. Shouldn't it have been Octo-clean, instead of Octi-clean or whatever it was called? I'm pretty sure I've never seen an octipus, though I have seen an octopus on many occasions.

    I've noticed a lot of poor designs in some of the older episodes as well. It's probably a combination of deadline, poor input and possibly 'just can't be arsed'.

    Plus, many of the contestants are egotistical morons who think they know everything about everything. If I was designing for one of the groups and the project manager was a control freak, I'd be tempted to produce and awful design in the hopes they'd lose and be fired.

    But hey, that's just me!
     
  8. Ian Bonner

    Ian Bonner Member

    Yeah I agree about the contestants. The only mentions in the credits are for Evolutions, Duke Island Studios and The Cruet Company, which are all post production studios. No mention of graphics whatsoever.

    It looks like they either use there own in-house BBC designers or that the studio does not want credit for what they are doing, and you can't blame them for that!
     
  9. Paul Murray

    Paul Murray Moderator Staff Member

    I'd do the same. I recently asked an old tutor of mine how you deal with clients who are hindering your creativity and bringing about a Frankenstein's monster of design.

    His answer was to simply "give 'em what they want and don't tell anyone you created it!"

    Sound advice.
     
  10. Ian Bonner

    Ian Bonner Member

    Looks like thats the case here then. It's just a shame that something as publicised as The Apprentice doesn't give something back.
     
  11. Steven Hughes

    Steven Hughes New Member

    I can imagine its just thrown together, but it certainly gives it no more credibility.

    I like how they said all the bottles looked similar. You think! Theres a reason for that.

    Clear bottles and liquids say clean and fresh. Black says oil, degreaser etc
     
  12. Paul Murray

    Paul Murray Moderator Staff Member

    I shouted the same thing at the TV! They all loook the same for a reason!!!
     
  13. Kai16

    Kai16 Member

    The thing that confused me was the team who called theirs 'The Germ-O-Nator'. Surely if they were comparing it to the Terminator, they would've spelled it 'Germ-I-Nator'? =s
    And at the start I thought that they said the teams would be working with LOWE =s I could be wrong though...
    I couldn't stop laughing at the Octo-Clean advert xD
     
  14. Steven Hughes

    Steven Hughes New Member

    Yeah Iheard them say Lowe - bet they proud of that. Theres a portfolio piece right there!!
     
  15. Ian Bonner

    Ian Bonner Member

    I honestly couldn't watch. I had to turn it over, I found it that cringeworthy. I think Alan Sugar has got himself a right group of misfits this time around. Theres not one person in there that you can look at and think 'he / she could win this'.
     
  16. Steven Hughes

    Steven Hughes New Member

    Not sure who the team where that they were pitching to, But there wasnt a straight face in the room.

    Was embarrassing to watch. I liked the, wife does the cleaning while the bloke sits on his ass vid - how to appeal to your ladies hahahaa
     
  17. Offelias

    Offelias Member

    HaHa. I did exactly the same thing.. It doesn't help to stand out for the wrong reasons.
    I thought car cleaner in Halfords for the Germ-o-nator and kids shampoo in an inappropriate bottle for the Octiclean.
     
  18. Kai16

    Kai16 Member

    Haha true!
    Out of all of them though I think Jamie's one of the best - hope he gets to the final xD
     
  19. Minuteman Press

    Minuteman Press Moderator

    My money is on Stella - her relative maturity of years brings a clear advantage.
     
  20. dedwardp

    dedwardp Member

    I don't think I can ever recall seeing impressive design used on the Apprentice before, it gets me every time!
     

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