Looking for feedback on my photo media project final concept!
The Brief
A flagship tourism company wants to employ a photographer to create an image that is an iconic representation of Sydney to use as a postcard. The objective is to find a creative way to incorporate the word ‘Sydney’ into this image.
The Target Audience
The image must appeal to tourists and therefore, it must demonstrate the attractiveness of the city.
My Final Design
As you can see, I used a technique called light painting to write the word SYDNEY in the shot itself. I used my own mobile phone torch to achieve the desired effect. I considered using practical effects to be more eye catching in a photo media project than digital effects in this instance and thought it would also be more provoking from a tourists perspective.
The development process and feedback received allowed me to not only short list the locations to choose from but also conceptualise the most appropriate approach (eg, digitally add as a reflection on water, use light painting techniques etc). This process also allowed me to identify which shots offer could be considered relatable to people who have never been to Sydney.
In post processing the only manipulation required was to enhance the colour, exposure and composition of the final image
72dpi (safe for web)
RGB colour and in Jpeg
50kb or below in size
Web only, not for print
