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Sprite Re-Brand

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Jan 30, 2009.

  1. Greg

    Greg Active Member

  2. Timmo

    Timmo Member

    I think these companies are recruiting partially sighted designers.
  3. MikeM

    MikeM Junior Member

    It looks like something that *could* have been going in the right direction, but then it all went to hell. Those gradients are painful and I'm really not digging the grey they've used (although I have a feeling that, on cans, that may be metallic silver - not sure if that makes it better or worse).
  4. Kevin

    Kevin Senior Member

    It seems like they were trying to create the effect where it was ripped open and the text was coming out? The idea is good, but it's too cartoonish (just like the Fanta re-brand: click). I hope they're not going to rape the Coca-Cola logo too.
  5. tim

    tim Senior Member

    You can tell what everyone else thinks from the comments on the links... it does look hideous.

  6. VertigoSFX

    VertigoSFX Senior Member

    I like the look of the text but I think the border thing looks kinda lame. Oh well.

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