More info (which wasn't in the first post as I thought it was more interesting that way):
Hurts and Manchester novelist Joe Stretch have created a wonderfully unique experience on Spotify in which you get to play the protagonist.
Narrated by actress Anna Friel, â€˜Donâ€™t Let Goâ€™ is an interactive audio novel which utilises Spotify in a completely new and unexpected way. Each chapter of the novel has been published as a track on Spotify, and can be located by typing a unique code into the search field.
After listening to each chapter of the story youâ€™ll be offered a choice of what to do next, along with the unique code for each action. Your mission - should you choose to accept it - is to stop arch villain Guy Lockhart from distributing his heartbreak cocktail and condemning humankind forever to a loveless, empty existence.
Along the way youâ€™ll also hear extracts of music from Hurtsâ€™ brand new album Happiness . If you manage to get to one of the storyâ€™s eleven possible endings without dying, youâ€™ll be rewarded with an exclusive preview of an album track. So choose wiselyâ€¦
If each route ends with one of their tracks or a sample, which it sounds like it does, then it's quite a clever little campaign to get new listeners for their tracks, after all Spotify is about discovering new music.