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Seeking feedback for logo update

Discussion in 'Graphic Design & Logo Design Critique:' started by Elaine Simmons, Apr 19, 2017.

  1. Elaine Simmons

    Elaine Simmons New Member

    Hi everyone

    I'm finding it difficult to judge my own logo; I am trying to update my existing logo (the first one) and simplify it, here are three other choices.
    MyLogo05-3.png blue-logo.png es-design.png red-version.png
     
  2. Wardy

    Wardy Active Member

    The red one, or the grey one in red. Simple is best.
     
    Elaine Simmons likes this.
  3. Elaine Simmons

    Elaine Simmons New Member

    Thank you Wardy. It's hard to let go of my old logo, but must be done. Do you have a preference between the 2 simple ones?
     
  4. Wardy

    Wardy Active Member

    Try the grey one in red?
     
  5. Elaine Simmons

    Elaine Simmons New Member

    Here is how that looks: red-triangle.png
     
  6. Wardy

    Wardy Active Member

    Looks fine, I can't decide between that and the other red one.
     
  7. scotty

    scotty Well-Known Member

    Last one. Deffo.
     
  8. Paul Murray

    Paul Murray Moderator Staff Member

    Personally, I hate the inconsistent letter spacing in that one.
     
  9. Elaine Simmons

    Elaine Simmons New Member

    Here is one with consistent letter spacing.
    red-triangle-3.png
     
  10. Paul Murray

    Paul Murray Moderator Staff Member

    I definitely prefer that one. But the question is, do you? ;)
     
  11. Elaine Simmons

    Elaine Simmons New Member

    Yes, I agree it is better, more readable. Thanks so much for the help Paul!
     
  12. Wardy

    Wardy Active Member

    I think you lose the square a bit in the negative space. I prefer the other one, although
    the lines of text need to be exactly the same length. Could SIMMONS work if it was condensed
    but with the same spacing as the others?
     
  13. Elaine Simmons

    Elaine Simmons New Member

    Here I tried your suggestion Wardy and more or less kept the spacing the same while condensing 'Simmons' - not sure this is working though! red-triangle-no-small.png
     
  14. Wardy

    Wardy Active Member

    No, doesn't really work.
     
  15. Simon Rayson

    Simon Rayson Member

    try having the wording justified and leading so that it is in a square, that should also help with the white space with the above and below the first and last line of text

    (do not warp the text though as per you last exemplar )
     

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