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Rebranding my freelance company. Any thoughts 1st draft on logo please....

Discussion in 'Graphic Design & Logo Design Critique:' started by hayley420@hotmail.co, Oct 3, 2014.

  1. My freelance company is currently called Carrottop Creations but afew years down the line now and I'm not happy with the title and this I need to drop the 'top' element.

    So I'm thinking simply Carrot Creations and I have come up with a an initial logo idea pleas take a look. that I would LOVE some feedback on this my my business name, as I feel like some people think its a rubbish name to. (I'm a redhead by the way which is where the name came from.)

    Please give me some advise as I am wanting to start building my website (www.carrottopcreations.co.uk) but I'm apprehensive until I'm secure about own image. Arhh! I never have this uncertainty with clients work...

    Thanks x 1st Draft-01-01-01.jpg
     
  2. Paul Murray

    Paul Murray Moderator Staff Member

    I prefer Carrot Creations (or maybe just 'Carrot') as opposed to Carrottop, as that doesn't look or read too well.

    As for the logo, I advise anyone in the creative industry to avoid using a lightbulb in anything related to their branding. Yes, clients recognise the link to 'ideas', but it's so obvious and over-used that I think we should be striving for something unique.
     
  3. It's a nice play on words, but I think you should focus on the concepts you want to communicate rather than a literal take on the chosen name... (I'm not sure what a literal carrot has to do with your branding! And a lightbulb is a little too cliché)

    If you are a redhead then along with a bubbly personality I could see this name bringing a wry smile to potential clients faces as you grin and pass across your business card; perhaps that's what you should aim to achieve with the design? Something that actually plays to your personality and the face you have red hair... But then in a more serious situation in might not be the right direction to go down - I've seen designers use very quirky personal branding and it's worked wonderfully by making them memorable & a little different from the other designers your clients meet.

    Even the word "Carrottop Creations" where just the top 1/3 of the word "Carrottop" is coloured red could create a visually interesting play on the word?
     

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