How to Find That Name
Brainstorm Relevant Words on Paper - When you start a new project, a good place to start is by sketching. So why not apply this to brainstorming a name? Write down a large list of keywords that apply to your brand. Think of the brands purpose, style, feel, etc. Also consider what you want the name to represent. Once you have a strong list, go over it. Pick out a few that you really like and research them. Find all the meanings of that word, check to see if there is a domain name, and see if it is trademarked by someone else. Also try to think of all the possible synonyms you can to go along with those words to expand your list.
Combine/Make Up Words - Another good tactic for finding a name is making up or combining words. This is becoming more and more popular, because there aren’t enough words in the world to keep up with all the brands. Take a look at your list of keywords, and try putting two words together. Try putting letters together to form a completely new word that still carries the feel of the brand. If you have a good name, you can mix it up even further by playing around with the spelling.
Work in Reverse - If you’re really stuck, try doing things differently. Instead of making the name then building the brand, work in reverse. Try designing the website and the logo before you even have a set name.
Let it Come to You - One mistake people often make is thinking to hard. Instead of trying to find the name, let it come to you. Take a break from all the brainstorming, and move on to something new. Who knows, something may pop into your head.
Think of Random Words - It is important to try to make the name somehow connected to your brand, but sometimes that just doesn’t work. Instead of limiting yourself, try expanding your thinking.
Get Inspired - As always, the best way to generate ideas is by looking at others. Think about brands you see everyday, like Google and Apple. Also, logo galleries can be an excellent source of brand name inspiration.
