This weekend I worked up a design for a mate who primarily takes BMX photography. He's happy with the design, I'm feeling like it's not quite there yet, and I'm struggling to find a typeface that suits the concept. As mentioned he focuses primarily on BMX photography but occasionally gets commissioned to take wedding pictures, portraits, special occasions, etc, and wanted something that was simple but still personal to him (hence the gear) but doesn't immediately say 'BMX'. I think I need a typeface that is quite informal but also shows professionalism, but I don't know, I've been looking at this for a couple of days and am getting tunnel vision. Any suggestions?