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New Instagram Logo

Discussion in 'Logo Design & Brand Identity Forum:' started by Gianluca Teti, May 6, 2013.

  1. Gianluca Teti

    Gianluca Teti Member

    I found out that Instagram has a new logotype, you can see it here:
    I like it because it uses an hand-written-like style but it's very clean at the same time. I also find that it gets along with the company brand and its "nostalgia" vibe. What do you guys think?
  2. Tony Hardy

    Tony Hardy Guest


    Old and new version respectively for comparison. To be honest, I think they're fairly similar but the newest version looks a lot more considered. However, not a fan of that 'r' character. Just doesn't look like an 'r' at all.
  3. fips

    fips Member

    I pretty much agree mate the 'r' doesnt work, but overall its more refined. On the old version the 'n' and 's' personally didnt link up well, and generally looked slightly messy.
  4. Yeah I'm of the same opinion, not to keen on that r either, but it's a massive improvement. It'd be an interesting link to show the type of clients who want to pay £10 for a logo. A less aware person might assume that his logo was simply a ready-made font that someone used for the logo. Then once they see that massive board with all the work on.....!
    DavoSmith likes this.
  5. DavoSmith

    DavoSmith Member

    Bang on. Some serious work gone in to that, work that would simply not be appreciated by many. Great to see those WiP shots of the guy grafting away........

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