There's a couple of us doing it. Something we've always fancied really. I suppose with Bandcamp and sites like that, small labels are arguably a little redundant nowadays. The ultimate goal is a number of physical releases. I've collected records for a long time too, so I guess I've got a dream to have my own, or help some one else have one. So little bit of romance, in short. I get to make cover artwork too, which is nice.