New Business Logo Design [Rd 3] - critiques please


HamisH007

HamisH007

New Member
#1
Following a very helpful a/b testing and evolution here (/a-b-test-and-critique-on-logo-concepts.25707/) . I explored another direction that resulted in three more versions. I'd appreciate any and all constructive critiques. I'll be presenting to the client soon with the aim to select a final direction. From that I'll work on any revisions and then polish

Background on these concepts for context.
• business is for a combination of services to assist young professionals with getting fit physically and mentally.
• customers are college/uni, or new professionals who know coaching will help them get to a higher level of performance in work/school (perhaps sports as secondary)
• service is professional Physical Trainer and Psychologist who coach and prepare programs to help clients overcome all types of mental and physical challenges
• clients are middle income bracket
• location is a hipster-driven brand city (to a fault)
• ask away if something's not clear/conflicting in logo


Round One:
• presented 9 unique concepts. From that, client provided feedback going in a popular hipster style theme.
• client preferred a boxed in (crest) style.
• I want/need to appeal to the hipster theme appeal that is so popular, yet have a longer shelf life.

Round Two:
• most all feedback said the word marks were better on their own. I'll provide an alt crest version to the client.

Round Three:
• colours can always change. I'm batting around these options as they follow balance/relax/safe (Greens), optimistic/happy/positive (Oranges), but Im using vintage tones of the hues. But in this market, black is the norm and these work well in black too.
• these are near final form, just need to get down to the ONE ;)

New Business Logo Design [Rd 3] - critiques please, , Graphic Design & Logo Design Critique:
 
Levi

Levi

Moderator
Staff member
#2
For me it's orange 5th one down, top set of images but without the head image.
 
fisicx

fisicx

Active Member
#3
Column two row three. Don't like the backgrounds

And still don't associate the words with the business. They read like an academic study rather than a fitness program.
 
Wardy

Wardy

Well-Known Member
#4
Same as fisicx for me I think, the roof shaped one in turquoise. Quite like it in the lozenge too.
 
HamisH007

HamisH007

New Member
#5
Column two row three. Don't like the backgrounds

And still don't associate the words with the business. They read like an academic study rather than a fitness program.
Hey fisicx, interesting point about the academic study, i think that actually is the appeal here. let me explain...
Many new boutique businesses that have opened in the last 4 years around here and cater to the hipster city crowd all have the look and feel of an old alchemist/science/formal/minimalist look. I do feel it works here as this is not a gym, it is custom and formal mental & physical programmes backed by the sciences ( psychology, physiotherapy, and kinesiology). With this in mind does it work better for you? if not, what would you do different to help connect the 'look' with the service?
 
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