I'd working a branding job, we have been logo to develop an overall logo (covered) to promote tourism in a nearby area and 3 sub logos that are specific to each group of activities. I've 2 sorted, holistic treatments, outdoor skills (think Ray Meers) and then there is the problem... The last logo is for Action, exact word used in the brief, yet the 2 main sports they are trying to push are surfing and golf. Surfing = Action, golf = sedation! How do you create a logo that can be used to promote golf AND surfing? I am so stumped, if anyone has any ideas on this I would greatly appreciate it.