Needs more 'dog'

Paul Murray

Ultimate Member
Working on a quick logo idea for a friend's dog walking business, titled 'Smug Dogs'. I think it needs more 'dogginess' to it but I'm not sure. I know it's a dog, but I don't want it to have to rely on text to make sense.

needs-more-dog.png
 
Yes, it's nice, but not quite there?

It might help if the other eye is showing. A hint of a tongue sticking out?
Floppy ears would probably make it too big. Maybe a highlight on the nose?

Second thoughts, I had a play with it and it's best as it is!
 
Yes, it's nice, but not quite there?

It might help if the other eye is showing. A hint of a tongue sticking out?
Floppy ears would probably make it too big. Maybe a highlight on the nose?


All the same things I've tried. Keep coming back to the issue of there being too much going on. I like the idea of the wet nose though, might give that a shot, cheers.
 
I had a quick play and I think adding nostrils will actually make it seem more dog like. I'd also maybe widen the 'moustache' a little and maybe move the monocle down a little.

edit: you might also want to 'curve' the straight edges of the nose, a bit like how a squircle is done, dog noses are very rarely that straight.
 
Played around with the nose, I think you'r right about the shape. A rounder nose seems to give the face more character. I'm leaning towards 2, possibly 3.

Screen Shot 2016-11-11 at 14.58.30.png
 
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