Hire a designer who understands branding, communication, target audiences, etc, etc. If you want this project to succeed, you need to get your communication right.
A logo is only part of a coherent brand approach and should be considered as such. One thing it is definitely not, is pretty adornment; an afterthought; a box to be ticked. ‘We need a logo, let’s get one done.’ It should be an intrinsic and fundamental part of your whole marketing and branding strategy.
Most of the emotional responses your target audience will have happen way before they ever get their hands on a product. You need to make sure that people are making the correct assumptions and having the right responses, about your product, otherwise it will simply fall out of the sky.