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Museum of London Re-Brand

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Nov 14, 2008.

  1. Greg

    Greg Active Member


    Full press release from the Museum of London can be seen here:
    Museum of London - Museum of London takes on a new identity

    Do you like the new branding?
  2. berry

    berry Active Member

    i saw this and quite like it. When i heard about the rebrand i feared it to be along the lines of The Olympic dabacle. This is pleasantly contemporary and fresh. I like the slab branding and that the branding on web echoes the original red slab logo. It therefore gives existing viewers a familiarity with the brand without alienting them from scratch. ( like the Olympics). Interesting how 'Old London and Red' is being slowly phased out. All we need now is a President of the UK. Sorry I forgot Simon Cowell has that job.
  3. Greg

    Greg Active Member

    I was really keen on the combinations of colourways, of the two new museum ventures - Docklands & Archaeology and how they come together to form the main MOL logo of the branding. I'm looking forward to seeing how the roll out the new branding on everything from the signage to promotional literature.

    I thought Dizzee Rascal was up for that job? :lol:
  4. Lee Newham

    Lee Newham Junior Member

    It looks pretty, that's about it.

    What is it? I don't get it, I can't really describe it.

    I give it 2 years max, then it will be redone.
  5. Greg

    Greg Active Member

    The original link I posted seems to be down temporarily, but I found this explanation on another site;

  6. Lee Newham

    Lee Newham Junior Member

    After reading that explanation I hate it even more! What total and utter designer bull! Good grief, do they really believe all that!

    I get the impression it was design by committee.
  7. Lee Newham

    Lee Newham Junior Member

    To me, it looks like an illustration of a virus.
  8. tbwcf

    tbwcf Active Member

    I really, really like this logo.
  9. rossnorthernunion

    rossnorthernunion Senior Member

    Its not for me like - its an improvement, but it still looks like a bad seventies linear geographical map.

    And like Lee - it does also look like a virus. Im gonna say - Bird Flu, SARS and Cholera.
  10. I am not sure about this at all.

    I will need to see it in its context to make an informed judgement...

    ah screw that...I actually hate it! ;-)
  11. Lee Newham

    Lee Newham Junior Member

    Please don't take this as criticism tbwcf, but why do you like it?

    I say the same thing to clients. It's not important to like a logo. Logo's are not there to be liked. They are there to perform a task. If it meets the needs of the brief, even if you hate it, then that is the right choice.

    If the brief in this case was to look like the ebola virus, then the designers have done a great job. I suggest that this wasn't the case...
  12. Greg

    Greg Active Member

    If the brief was for the logo to be distinctive and memorable then does it fit the brief? I'm not saying that it does that for the right reasons, I'm sure the virus comparison isn't something they were aiming for!
  13. Hmm, I would love to know what the exact brief was? What message did the museum want to convey with the logo?

    My impressions of the said museum dont tally with the feeling that the logo is giving me (nausea)...I rather like museums.
  14. tbwcf

    tbwcf Active Member

    I like it because I think it is visually appealing, is unique, not IMO trying to be over cleaver or follow trends, leadgeable and recognizable.

    I think it has a nice use of typography, the words museum of london stand off the background very strong, the designer hasn't tried to block out the "museum" to be the same width as the "of london" he/she/they are confident in their design that the "of london" extends out from the word museum.

    I also think the "blobs" if you like in the background represent the shape of London (could be wrong?) & change (if you want to get deep about it).

    I think its been executed well and confidently.

    That's about the best I can do I think to describing why I like it & to be honest it's not one of those logos I would struggle to understand people disliking.

    As for how well it works on posters, signage etc I can't comment as I'm yet to see any but I would hope it has been thought through well enough to stand up to it.

    I would love to see the corporate guidelines for it to be honest!

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