MINI Christmas Campaign

Dave1975

Active Member
Spotted this on my rounds via Twitter, caught my eye so thought I would share it in the Inspiration Corner, we don't get many post related to advertising.

mini_boxes.jpg


It left people to wonder if the popular tiny hatchback was really small enough to be shipped in a box, and possibly even fit under a Christmas tree. The haphazardly applied stick-on label on the side of the box provided the sales message – a 99 euro a month finance deal. Except for the black outline drawing of the Mini on all sides of the box, the actual product was nowhere to be seen.

Post ? Christmas Guerrilla Ad Campaign
 
I think the people in the picture are thinking who on earth dumped all the rubbish here not looking at the car box :)
 
Renniks said:
awesome little idea that gives a big impact

That's probably the thinking behind the car, sounds like a marketing slogan!

Levi said:
I think the people in the picture are thinking who on earth dumped all the rubbish here not looking at the car box :)

Yeah it does look like only 1 of the 3/4 are looking at the Mini box!
 
Looks a lot like an IKEA box... I hope for the guy who would presumably receive one if real, doesn't have to put it together himself :lol:
 
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