Spotted this on my rounds via Twitter, caught my eye so thought I would share it in the Inspiration Corner, we don't get many post related to advertising.
Post ? Christmas Guerrilla Ad Campaign
It left people to wonder if the popular tiny hatchback was really small enough to be shipped in a box, and possibly even fit under a Christmas tree. The haphazardly applied stick-on label on the side of the box provided the sales message â€“ a 99 euro a month finance deal. Except for the black outline drawing of the Mini on all sides of the box, the actual product was nowhere to be seen.