scotty
Ultimate Member
Hey Susan,
Logo's are a funny old thing.
People (especially in the creative community) can get pretty excited, offended or pretty much everything in-between about them.
Look at some of the debates surrounding Olympic logos for instance.
I'd say it's one of, if not the hardest things for a Designer to to.
Some briefs read like a story listing core values, mission statements and stuff like that which are all supposed to be represented by a symbol.
Yes there are a lot of boring, generic and ugly logos around but also a lot that are pure genius.
These are usually the simple ones.
The very first thing I was taught at my first day of college was "K.I.S.S"
Keep It Simple Stupid (Last "S" may have been Shit-head but I'm not sure).
This is something I remind myself of daily and was probably the most important thing I did learn.
Also it's easy to think that you can skip right to the computer to start with.
In most cases it's better to start with pencil and paper and just doodle down ideas, pick the best ones, refine them and then go to the computer.
You don't need to be very good at drawing to do this as it's the idea or concept you're looking to create.
It's easy to jump in and type some text out and then start dropping effects on there but you may find that the concept isn't there and you just end up polishing a turd.
I find that the clever effects that you can add digitally would be used VERY sparingly as it can look extremely amateurish.
I think every designer did this with "Lend Flare" at some point.
Another thing I learned was that it's better to make a logo in black and white first (silhouette).
Yet again, "K.I.S.S".
Do your research.
Look at logo sites like LogoPond.
Get Pinterest and start making boards of what appeals to you.
Look at them and try to work out why they do appeal to you.
I have to compliment you on being able to take constructive criticism as this is essential as a Designer.
Many can't and many fail.
Keep going. That's what separates the wheat from the chaff.
Logo's are a funny old thing.
People (especially in the creative community) can get pretty excited, offended or pretty much everything in-between about them.
Look at some of the debates surrounding Olympic logos for instance.
I'd say it's one of, if not the hardest things for a Designer to to.
Some briefs read like a story listing core values, mission statements and stuff like that which are all supposed to be represented by a symbol.
Yes there are a lot of boring, generic and ugly logos around but also a lot that are pure genius.
These are usually the simple ones.
The very first thing I was taught at my first day of college was "K.I.S.S"
Keep It Simple Stupid (Last "S" may have been Shit-head but I'm not sure).
This is something I remind myself of daily and was probably the most important thing I did learn.
Also it's easy to think that you can skip right to the computer to start with.
In most cases it's better to start with pencil and paper and just doodle down ideas, pick the best ones, refine them and then go to the computer.
You don't need to be very good at drawing to do this as it's the idea or concept you're looking to create.
It's easy to jump in and type some text out and then start dropping effects on there but you may find that the concept isn't there and you just end up polishing a turd.
I find that the clever effects that you can add digitally would be used VERY sparingly as it can look extremely amateurish.
I think every designer did this with "Lend Flare" at some point.
Another thing I learned was that it's better to make a logo in black and white first (silhouette).
Yet again, "K.I.S.S".
Do your research.
Look at logo sites like LogoPond.
Get Pinterest and start making boards of what appeals to you.
Look at them and try to work out why they do appeal to you.
I have to compliment you on being able to take constructive criticism as this is essential as a Designer.
Many can't and many fail.
Keep going. That's what separates the wheat from the chaff.
