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Logos - how long do they take you?

Discussion in 'Graphic Design Forum:' started by Neily, Nov 26, 2009.

  1. Neily

    Neily Member

    How long do logos take you?

    I'm going through a lengthy logo process at the mo (its way over time but I want to nail it for my portfolio) and I was just wondering how long do logos usually take you guys?

    I know they can vary depending on the concept but I read in a branding book that a design firm took 3 weeks just on sketches!! Which sounds like a dream job to me!!
  2. Minuteman Press

    Minuteman Press Moderator

    It varies so much - 30 minutes to three months.

    More about the speed of client response / availability for meetings.
  3. Ditto as Minuteman, have one occasion where the presented visual was signed off there and then - still tweaked it a bit afterwards though.
  4. Katedesign

    Katedesign Well-Known Member

    Ditto the other two. . .depends on clients/ideas/responses
  5. rosscolfc

    rosscolfc New Member

    Minutes or Months!

    I like to break everything in the brief down to its lowest denominator and build it back up.
    really get inside the company and what they want to achieve. and where they came from.

    Then look at whats current and relevant to the business in the market place but remember that all logos should have longevity. I like to think that if i design a logo, in 10 years time a another Graphic Designer can come along make subtle changes and make it equally relevant to that period of time.

    Great example, look at the Shell logo, and how that has changed over the decades.
  6. dot design

    dot design Member

    As the others have said it can be relatively straight forward and only take say a day or two or it can be very involved and take weeks, even months!

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