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Logo thoughts

Discussion in 'Graphic Design & Logo Design Critique:' started by Jordan, Jan 15, 2014.

  1. Jordan

    Jordan Active Member

    Hi all
    I am in the process of designing a new logo for a company that specialises in internet marketing, just wondering if you could cast your eyes over my initial idea.
    Basically what I am trying to communicate is the rising of profits by using the last two i's as a bar chart. Does it work or does it look like ROLL? I needs a fresh pair of eyes on this please. :)
    Any feedback would be great thanks.

  2. Levi

    Levi Moderator Staff Member

    First thoughts as I see them
    Is that ROLL..looks at small text underneath and realises that it's ROII
    O looks bigger than the other letters, being next to the smaller I makes this more evident than it probably is.
    The two I's look like a smiley face to me for some reason
    Honest opinion, idea seems sound enough but I'm not sure how easy it will be to transfer into a concept...might be worth some more sketching time.
  3. Wardy

    Wardy Well-Known Member

    Sorry, reads as ROLL to me, ROIL at best. Not keen on all lower case for the line underneath too.
    Back to the drawing board, I'm afraid. :)
  4. Jordan

    Jordan Active Member

    Thanks guys, what do you think concept wise?
  5. scotty

    scotty Well-Known Member

    I think it's a strong concept but agree that it just needs some tweaking to make it work.
    The problem is to distinguish between i and l and our brains are wired to tell the difference quite quickly.
    At first glance I did read ROil or ROll.
    Maybe putting the dots on the i's would help.
    I'd also try converting the line of text to cap's.
  6. Jordan

    Jordan Active Member

    Its good to take a step back from a design and think about it, it deffo says Roil, Going to work on it tonight. Originally I used a slab typeface and you didn't have the problem, but thought it looked a little old fashioned.
  7. I read it as roll too I'm afraid. I think the tag line needs to be a little bigger. Everything else has already been said, I was too late to this party :(
  8. GilmoreVisuals

    GilmoreVisuals Active Member

    On a positive, if there wasn't the L / I issue, the font is real nice :)

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