Hi, I'm new to this website (first post) so bear with me I work for a local furniture company as a Graphic Designer in a loose sense of the word as they have a company that does their major promotion design etc. whereas I handle small and usually internal projects As a 21 year old that is new to the job, I haven't really proven myself but have a very keen interest in design and I feel that I have the potential to do well for them. Unfortunately, despite having an agency that handles designs for promotion/sale campaigns, it is clear to see that it has been a while since the company has had a professional designer spending time on the branding side of things. Recently, I have started to look at fixing up a fresh set of brand guidelines (moving away from using Trajan Pro to target young, fashion minded customers) starting with the logo. Obviously the fonts will be kept the same and the colours have to at least be a close match to colours currently in use. Here is the company's current logo And here is my initial idea, bearing in mind I am at a very early stage of the project,this is just an initial idea So far, this is the design that i feel to be best. I feel that when the text is all white against a contrasting colour it becomes stronger. Also I have moved away from the old red (which I feel to be "sale" red) and towards a deeper red that gives a stronger sense of quality and based on big brands such as Microsoft and Google, I have kept the red as a flat colour rather than adding gradients etc. What are your thoughts so far? Idea 2 Already I have doubts about this one. Through re-search I found that perhaps a unique letter 'S' could prove useful as it makes the logo stand out against competitors, shows care and time has been taken into the brand identity and hopefully the unique lettering would perhaps make the brand stronger and more identifiable. Please note this is a very rough idea, I would just like the opinion of others before I start to work on it. My main problem with it is that I feel it could reflect badly on the brand, i.e it looks a little unfinished and may suggest that the company is unstable or sluggish What do you think?