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logo inspiration

Discussion in 'Logo Design & Brand Identity Forum:' started by rachaelbethany, Apr 7, 2010.

  1. rachaelbethany

    rachaelbethany New Member

    Hi there,

    I am designing a logo for 'Hillside Animal Sanctuary' and was looking for some inspiration and brainstorming as to what could be effective.

    The charity helps and campaigns for animals needs, and to bring awarness to the factory farming industry. I've attached the original logo.

    Any ideas would be much appreciated!


    Attached Files:

  2. socreative

    socreative Member

  3. Thats far too fussy. I think i would look at simplifying those animals into bold shapes perhap,s overlapped.. Plus the text needs plenty of work
  4. Katedesign

    Katedesign Well-Known Member

    A good tip is to design in black/white first only. Add colour/s later. Try silhouettes. Perhaps a softer font would work here too.
  5. yellowww

    yellowww Member


    VLAHAKISA Member

    Simplifying Animals

    Some good website links there.

    Yes, the existing logo is too fussy/detailed'. If the client wants it though, one can still incorporate animal characters into the design in a 'less' fussy way though.

    For instance look at this design from myself below. We have three animals but the design lines are simple.


  7. Cruzini

    Cruzini Member


    Woah love your 'Molly & Max'

    Clean Clear Crisp. 21st century idea.


    I 've just done the same with a logo

    It became too busy - messy. Just got to engrossed.

    Back to drawing board.
  8. omninogd

    omninogd New Member

    What about having the H as 2 sides of a rolling hills illustration?

    Just a grassy green with the animal's in whitespace on them, then a clean looking logotype underneath [Formata, maybe? although that may be too modern looking]?
  9. trim design

    trim design New Member

    Los Logos

    My personal favourite is a series of books called loslogos. They do have a webpage too but the books are a must.
  10. ldl

    ldl New Member

    Really nice logo above for Molly & Max!

    Logo has to look professional and sleek. Otherwise what is the point of having a logo?


    Logo Design | Stationery Design
  11. SparkCreative

    SparkCreative Member

    What about getting some design training or hiring a designer?
  12. linziloop

    linziloop Member

    The logo the OP attached was the original, not the one they've done (please someone correct me if I'm wrong!).

    In reply to the original question, i would advise not to look at other logos for inspiration. I know, it seems weird to say that perhaps but looking at what people have already done logo - wise (especially for a similar business) can go two ways, it will either restrain you, or you will end up (even if it is only subconsciously) copying in some way.

    Think outside the box (my god that sounds cliche) - look for inspiration in everything whilst holding the brief in the back of your mind, things you wouldn't think would relate back to the logo, stuff that's not even related to graphic design, and the ideas will come. Works for me anyway...
  13. BlueFlameDesign

    BlueFlameDesign New Member

    Just been reading through this thread .....

    There are some good links here for logo design, branding and identity inspiration. Definitely worth bookmarking!
  14. rgregory

    rgregory Member

  15. JJS74

    JJS74 New Member


    Some good advice here and I agree entirely of keeping it simple.

    The logo should work as a thumbnail, on letterheads, business cards and web so bear in mind when you make it that small it should still be impactful.

    Choose a friendly font, soft in a way to represent the sanctuary and safeness of their offering.

    Simplified animal profiles with a curve to represent hillside?

    Best of luck - do post your proposed concept.

    Best Regards,

    Jordan Scott
    Creative Director
    Logo Laureate
    Logo Laureate original brand and logo design

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