I'd agree with 'CrazyHunk' making use of negative space is a good way to go, and uses the 'less is more' way of working much like the 'design forums' logo does'.
It's subtle but says some and is unique, all good qualities in a logo design.
If you get chance pick up a copy of logo lounge Craig, I've got a mini version of their larger book and it has a full section dedicated to initials, and typography based logos, really good for quick inspiration. The logo trends section of their blog is usually very good too > 2010 Trends article on LogoLounge.Com
Will the logo be for Craig Sparkes as the freestyle kite buggier? or Craig Sparkes the developer?
How about using the A as a float between the two A's?
Could give that sense of flight/freedom associated with the sport? (I have no idea if that's true, but thought it sounded good )
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