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Logo Design Time?


#1
Hello all,
I'm new to the forum.

I just wanted to know how long, in terms of time, would you spend on a logo design in a commercial environment?

Many thanks
 

ARRIVALS

Well-Known Member
#3
From my experience, assuming you have as much information about what your client would like from the logo as you can get, you should be able to get a range of initial designs over in no more than 6 hours. Obviously amendments thereafter on-top of that - but the initial designs, no longer than 6 hours.

I preferably like to spend a day on a logo, and I tell my clients that before I start. It gives me enough time to try every option and every idea.

If it takes you longer than a day, you'd probably lose your job eventually.

EDIT: And like the poster above has said, it can also depend on your client's budget. If they're only going to pay you 50 quid, don't spend any more than 2 hours on it.
 
#5
Thanks guys, I ended up spending 1 day on it in the end (including the normal office interruptions, clients dropping in, phones, emails etc). I quite liked the first one, but, to give them chose went to to create a few more and somehow ended up with 8! And guess what, they chose the first one so it could have just taken me about an hour lol.
 
#6
Well done you :icon_cheers:

I'd agree with the piece of string comment, also thinking time can vary from almost instantaneous "A ha" moments to ..... anything!
 

AAmrit

New Member
#9
Agree totally with the 'how long is piece of string'

Depends on the brief, client & budget, aims & objectives etc

I only ever present 3 concepts maximum unless the client requests more.

Haven't really got an average time as sometimes I can spend a day or 2 and not come up with nothing that is suitable .. tend to have my "ah hah!" moments mid way through sleeping for some reason.
 
#10
It really does depend. Ive just spent a week on an identity creating an identity palette. It really depends on the client, budget, size of the job as a whole. If an identity is being created for a complete rebranding then it can take months.