Logo Design Pricing?

It's a good idea having a library of imagery that you can call upon for references and ideas. Yeah, for £20, that would mean having less than an hour on a project for some people.

Also, how do you turn £20 into £8000? Please share that trick with all of us :)
 
The thing is even 'pro's these days charge under £50 for logo design and if you go over seas..even less. I myself charge £99 a nice easy figure to work with.

The client will generally have three very different drafts to begin with to help me guage an idea of their aesthetic and give us something to work with then I will go from there with the favoured style.

I've been lucky so far in that often it is the case that one of the versions is much loved and does only require tweaks as oppose to having to start again from scratch. If the process was more laborious I'd have to charge more.
 
Cartoon Logos said:
The thing is even 'pro's these days charge under £50 for logo design and if you go over seas..even less. I myself charge £99 a nice easy figure to work with.
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Can I just point to a few examples of professional designers that definitely don't even get out of bed for under £50?

FAQs about hiring me for a brand identity project | David Airey, graphic designer
imjustcreative › Maintenance Mode
Just Creative Design - Graphic Designer, Logo & Brand Identity Specialist

The overseas graphic design trade is all a bit of a dodgy subject though really isn't it? I mean, there are a lot of people from the Middle East and Asia working on crowd sourcing sites for beans, but the quality of service just isn't there, in the way that it would be working with someone who you're paying good money too, and cares about the quality they're outputting. (I know that paragraph is a bit of a generalisation, I'm just using it for illustrative purposes).
 
Hi Tony, And good to see alot of feedback on this topic, The trick behind turning a small amount into an extra 2 digits sounds so easy sometimes, when infact it can be a challenge. But ill let you know how i work, As i have worked on so many freelance projects over the last 7 years i worked out that if i had a client asking for something big, charge as minimum as you can, as theyll always come back, as they get more and mroe comfortable you offer them the chance to contract you for 6 or 12 months, on this you will then agree to a fixed price they can pay you, obviously dont go over the top with silly figures, go nice and easy, they like this idea, because half the time in the long run, it can work out cheaper, especially if you are a web developer and they wish for you to constantly update the website weekly. :) hope that helps.
 
Tony Hardy said:
Can I just point to a few examples of professional designers that definitely don't even get out of bed for under £50?

FAQs about hiring me for a brand identity project | David Airey, graphic designer
imjustcreative › Maintenance Mode
Just Creative Design - Graphic Designer, Logo & Brand Identity Specialist

The overseas graphic design trade is all a bit of a dodgy subject though really isn't it? I mean, there are a lot of people from the Middle East and Asia working on crowd sourcing sites for beans, but the quality of service just isn't there, in the way that it would be working with someone who you're paying good money too, and cares about the quality they're outputting. (I know that paragraph is a bit of a generalisation, I'm just using it for illustrative purposes).
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Hence 'pros' in inverted commas ;)

It is a very grey area indeed for a client. Recently someone on a business forum was promoting a logo design site that charges between $5 and $10 and asked
"what have I to lose at that price?"

I replied:

"your credibility!".

A brand identity should cost more than a bag of chips!
 
Ahhhh. I think charging as much as $5 $10 would be bad for a design, But sometimes you have to loose money to make money. do you want the customer to come back? think before charging :)
 
The truth of the bargain hunting client who doesn't want to pay the going rate and invest in their brand is that regardless of how much work you do for them, they will expect that rate forever and when it goes so do they!
 
We've wondered quite a way off topic I think, so to address the OP's question:

Squevasquidge said:
I know there have been some posts about this already. I wondered though, for those of us who are not professionals, those of us that are learning and people ask them for a logo for example. What are you charging?

I have had a few more requests for logo designs. I had to turn one down as I was worried I wouldn't be up to the job (cowardly I know but I do it in my not so spare, spare time and didn't feel I could have it done quick enough and to a high enough standard) The people that come to me freinds, family of freinds etc. I have no idea what to charge though. I feel bad for charging too as Im not professional yet and there is still so much I dont know.

So what do you professionals and those not so professionals think?

Regards,

Eva
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Obviously, a professional fee can be demanded by a professional with the relevant industry experience so as a student of a profession I see no reason why you couldn't request a negligible fee for producing design work as long as you're doing it correctly (eg, correct colour profiles, proper file formats, not stealing google images etc..). If you worry about "being good enough" why not speak to one of your college/uni lecturers for advice on your work in general and get their feedback on where they think you could improve.

If I could give you one tip... it would be wear sun screen.. :icon_lol:

(oh and use a spell checker, your freinds may appreciate it). :icon_wink:
 
definitely charge

Hi guys,

I am a card designer and my experience has taught me one thing!

NEVER DO SOMETHING FOR FREE!

I used to do it when younger but nobody appreciates what is free. when I started charging, the number of my clients increased dramatically..

This is my personal experience..

Cheers:icon_smile:poker machines online
 
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