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Logo Design Critique

Discussion in 'Graphic Design & Logo Design Critique:' started by iamcallumd, Sep 20, 2016.

  1. iamcallumd

    iamcallumd New Member

    Just been playing around with ideas, saw a store that looked like in needed a complete upgrade in terms of branding and decided to create them a logo. I went through a number of designs but this is the one I thought looked the best

    Store Name: Glasgow Supplements
    What do they sell?: Protein Powders, Strength building supplements
    Reasons for the Logo:
    I wanted to create a sense of power, which is represented by the Lighting strike which is also the letter S
    I wanted to create a sense of speed which is represented by the sharp acute angles

    Thoughts and Criticism welcome!

    Attached Files:

  2. iamcallumd

    iamcallumd New Member

    Little Update

    Attached Files:

  3. iamcallumd

    iamcallumd New Member

  4. bonsdes

    bonsdes Member

    Not a bad start. Not sure about the strength of the colour used for the S & Supplements. I noticed you'd tidied up parts of the G, so being a bit pedantic…why keep
    the little vertical on far right of S? all other edges are pointed…..assuming the far left point on the S is a slight error?? As a re-branding exercise it would be really good
    to see how you would implement this across packaging, retail environment, press etc. that's when you can have some fun & develop other brand assets.
  5. Wardy

    Wardy Well-Known Member

    Those colours need changing, as you can see from the thumbnail above.

    It's not really a lightning strike as it doesn't end in a point anywhere. The G is a bit ugly, and there's
    a few weights and spacing issues going on for me, and it's far too big in relation to the name. Get out
    a pencil and paper and work on it a bit to simplify it.
  6. iamcallumd

    iamcallumd New Member

    Yeah definately understand you with the colours. Yeah will give it a go!

    bonsdes, yeah the issue on the S is a slight error, yeah thats the next step once I refine the logo a bit more
    bonsdes likes this.

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