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Logo design critique

Discussion in 'Graphic Design & Logo Design Critique:' started by bcfc10, Aug 12, 2010.

  1. bcfc10

    bcfc10 Junior Member

    looking for feedback on this logo, its a electronics comany selling games, stereos, TV's etc.

    [​IMG]
     
  2. Levi

    Levi Moderator Staff Member

  3. mrp2049

    mrp2049 Senior Member

    [​IMG]

    and this.

    I will admit there not the biggest band in the world, but there aren't many thrash bands in Liverpool worth mentioning, but Short Sharp Shock are the only one I can think of!
     
  4. Wee Jimmy

    Wee Jimmy Senior Member

    Let's just slide Godwins Law right in here and outright mention the Schutzstaffel insignia alltogether, although this looks like the militant arm of the mardi gras ;)

    The word spacing seems odd to me, not quite sure why and the heights are not even, there's a 1-2px difference between each
     
  5. bcfc10

    bcfc10 Junior Member

    For some reason they don't look level on this picture, but they are, in illustrator they are all level.
     
  6. mrp2049

    mrp2049 Senior Member

    :clap:
     
  7. bcfc10

    bcfc10 Junior Member

    [​IMG]

    changed it now..
     
  8. bcfc10

    bcfc10 Junior Member

    changed font


    [​IMG]
     
  9. Levi

    Levi Moderator Staff Member

    is there a reason you've got a lightening strike?
     
  10. bcfc10

    bcfc10 Junior Member

    company sells electrical equipment including games, stereos...
     
  11. mrp2049

    mrp2049 Senior Member

    Can you loose the strange background please, just a flat colour looks grand!

    I'm curious why you have gone from kiss/sss to a lightening blot? I'm curious why you chose either of them in the first place? They have little to do with chameleons or systems.
     
  12. Levi

    Levi Moderator Staff Member

    which have nothing to do with lightning :confused:

    And before you say it's the electrical goods - that doesn't work with me as that's not really how electricity is made (assuming generator type - wind/damn/nuclear/coal/gas) it's usually a massive great big coil of wire with a magnet being spun round inside it which then produces the alternating current. Solar/wave obviously works slightly different.
     
  13. i am a little unsure about the lightning bolt, what is the relevance? However there are many logo's out there similar.

    For example the new Argos logo (which i personally don't like) what is the relevance of the lower arc under the text?
     
  14. Levi

    Levi Moderator Staff Member

    It's a smile - subconscious signal for happy customers, same as with amazon :rolleyes:
     
  15. i understand that yes, but why rebrand something that was clearly a lot more powerful before?

    Shame.
     
  16. DeanZappy

    DeanZappy Senior Member

    I would have never called the old Argos logo powerful!
     
  17. Levi

    Levi Moderator Staff Member

    it was old, they want to imply a different image in todays highly competitive on-line market
     
  18. haggist

    haggist Junior Member

    I like the type, and the logo as a whole looks great, my only critical feedback would be that when i first looked at it, it didn't seem to fit into a company that sells electronics. Not sure if anyone else agrees?
     

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