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Logo critique please

Discussion in 'Graphic Design & Logo Design Critique:' started by omidz, Aug 2, 2015.

  1. omidz

    omidz New Member

    These are first drafts of logos for a newly established 'trade show, exhibition and events organizer company' that i just received.
    Please be kind and let me have your opinion.
    I personally like the bottom left one that represents exhibition tents and the text matches the shape as well. BUT i love the idea of the one on the right, however it should be further improved(i'm not sure how, what should i ask the designer to do?) and somehow its not very balanced design(sorry if i'm being confusing, i neither have design knowledge nor am very good at English).
    And do you think i should use English and Persian text separately with the logo for separate letterheads/business cards/website ..., or should i use the logo with both languages like in the attached photo everywhere?
  2. PriyeshDesign

    PriyeshDesign Member

    I find the top-left logo more suitable than the right ones, it fits better for a trade show/exhibition/events organiser company and less of a building and construction look.
    Bottom-left also has something unique and interesting - I like this more and you could be creative with the element.

    In relation to having bilingual business stationery, that's up to how the business will operate.
    Last edited: Aug 2, 2015
    omidz likes this.
  3. @GCarlD

    @GCarlD Well-Known Member

    Top left is the only one for me and I would separate the languages as you suggested. Bottom left looks familiar to me... Don't ask why.
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  4. Paul Murray

    Paul Murray Moderator Staff Member

    I prefer the right one to be honest. I think it has more potential and I also think there's more flexibility with those shapes. You can apply it to additional elements to strengthen the branding.

    I think I'd keep the Persian/English name together on a single logo so it's just one logo, but this could be a challenge for your designer so I'd explore separate English and a Persian versions also.

    Millennium Dome? The shape also makes me think of the BBC Proms too.
    omidz likes this.
  5. Dave L

    Dave L Well-Known Member

    Nice work, to be fair.
    omidz likes this.
  6. omidz

    omidz New Member

    thanks for your input, im trying to recreating an element like the bottom-left one withe the arches seen in letter 'n' and Persian word 'س'. lets see how it goes
  7. omidz

    omidz New Member

    Thank you for the input!
    about the shape in the right. to be honest i like the idea, but i think there is something about it... maybe its too 'square-ish and box-y'?
    I'd love to further improve the shape but i have ran out of ideas for now :)
  8. @GCarlD

    @GCarlD Well-Known Member

    BBC Proms! That's it. Millennium Dome did also come to me too but I think it was BBC Proms that I just couldn't put my finger on.

    That's kind of my issue with that one, it screams packaging / product design to me. I do like the idea of it, but I just don't think it works as well for what it is intended for. Top left for me, it is almost as if I am walking down one of the corridors of an exhibition. It is a strong mark that will easily work in several formats and sizes. Obviously, these are first drafts so it can be further improved.

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