Hay fella a few things I noticed:
Create a .htaccess file and place this code in it~
PHP:
RewriteEngine On
RewriteCond %{THE_REQUEST} ^GET\ .*/index\.php\ HTTP
RewriteRule ^(.*)index\.php$ /$1 [R=301,L]
RewriteCond %{HTTP_HOST} !^http://www\.thelocalbarbershop\.com [NC]
RewriteRule ^(.*)$ http://www.thelocalbarbershop.com/$1 [R=301,L]
Next upload it to your root directory.
Now if you type in the address bar ~
thelocalbarbershop.com/index.html
It will all redirect to the same url (
www.thelocalbarbershop.com/).
I would change your opening html tag to ~
<html xmlns="http://www.w3.org/1999/xhtml" lang="en" dir="ltr">
Tells user agents the language of the page, English (en) and the direction of the text in this case it is to be read from left to right (ltr).
Your title on the home page I would personally change to ~
<title>The Local Barber Shop in Wokingham</title>
That way the search engines accredit the keyword denisty to 100% and that is probably the most important thing for the title, that and getting it to sound right, but I wouldn't water it down by pointless words such as best and value as they wont be searched for tbh.
Also I would consider changing the copy to hit keyword variations and to help rank the page better.
You currently have this ~
Wokingham's Local Barber Shop offers the best value, quality gents haircuts anywhere in the area.
The shop is the brainchild of Kieran O'Connor and Simon Busby
— two fully trained, well known local barbers with over 10 years experience.
Located in the newly developed retail units at Montague House on Broad Street, Wokingham, they offer quality haircuts with a traditional, no nonsense approach in a friendly atmosphere.
With easy access to the shop from Waitrose carpark or Broad Street and with no appointment necessary, it couldn't be more convenient to drop in for a great value, quality haircut six days a week.
I would change it to ~
Wokingham's Local Barber Shop offers the best value, quality gents haircuts anywhere in the Wokingham area.
Our barber shop is the brainchild of Kieran O'Connor and Simon Busby, who are
two fully trained, well known local barbers with over 10 years experience in mens hairdressing.
The Local Barber Shop is located in the newly developed retail units at Montague House on Broad Street, Wokingham, they offer quality mens haircuts with a traditional, no nonsense approach in a friendly atmosphere.
With easy access to the shop from Waitrose carpark or Broad Street and with no appointment necessary, it couldn't be more convenient to drop in for a great value, quality (??)mens(??) haircut, we are even open six days a week from Monday through to Saturday.
Then change the
a member of above the federation sign to ~
The Local Barber Shop is a member of ~
Don't get me wrong I'm not correcting your copy for mistakes I'm making it more benfitial to the search engines, I've been doing loads of SEO work recently so SEO copywritting has become my speciality and it is well easier, and quicker esp. for local bussiness, than building links. So....
I may change some of it, and re-read it to make sure it makes sense I just added the right words and tried to make the sentances make sense afterwards TBH, but you get the idea I hope.
Personally I would move the opening times to below the image that way you are getting rid of a pointless page, spreading equity better and allowing the user to see the information that they are probably looking for faster as well TBH.
I may add the phone number above the fold as well, but yeah I like it overall buddy.
Hope it helps.
Jaz
Key~
PHP code ~ Mod_Rewrite
Purple ~ XHTML
Green ~ SEO copywriting
