A friend found this News Lite article about an airline company, Kulula Air, that have actually painted their planes with instructions! Kulula Air Article. Do you think this was a wise move for the company? I actually like it when companies don't mind trying to be a little humorous in their branding as long as it does not detract too much from their business. And of course they shouldn't have the humor be so outrageous as to have nothing to do with their product of course.