Hi
I'm a self employed graphic designer, with 15 years experience. I work for my own clients and also freelance at design agencies. For my own clients I do a lot of logos, infographics, print design, emails, powerpoint... but I really struggle to win website jobs. The feedback is always that I'm too expensive.
My estimates are based on the time I expect to spend on briefing, research, meetings, design, amends, coding (outsourced to a dev I know), adding content, content amends, liasing with dev. Ballpark figure for a 5/6 page 'brochure' site would be £3k using a theme as a basis. £4-4.5k designed from scratch.
Even using a theme as a basis, I still believe some pages need to be custom designed, to ensure clients' content sits well. However – I'm not winning the work, based on my prices.
Does anyone else experience this? Is it unrealistic for a solo designer to charge £3k plus? For those who win website work, do you go over your estimated hours? Maybe I focus too much on quality over speed?
FYI I have some websites in my portfolio that I've either designed at agencies or for developers, so I have evidence of my work. I'd really like to have some projects from my own clients too though.
I'd love to hear your thoughts and experiences.
Jen
I'm a self employed graphic designer, with 15 years experience. I work for my own clients and also freelance at design agencies. For my own clients I do a lot of logos, infographics, print design, emails, powerpoint... but I really struggle to win website jobs. The feedback is always that I'm too expensive.
My estimates are based on the time I expect to spend on briefing, research, meetings, design, amends, coding (outsourced to a dev I know), adding content, content amends, liasing with dev. Ballpark figure for a 5/6 page 'brochure' site would be £3k using a theme as a basis. £4-4.5k designed from scratch.
Even using a theme as a basis, I still believe some pages need to be custom designed, to ensure clients' content sits well. However – I'm not winning the work, based on my prices.
Does anyone else experience this? Is it unrealistic for a solo designer to charge £3k plus? For those who win website work, do you go over your estimated hours? Maybe I focus too much on quality over speed?
FYI I have some websites in my portfolio that I've either designed at agencies or for developers, so I have evidence of my work. I'd really like to have some projects from my own clients too though.
I'd love to hear your thoughts and experiences.
Jen