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IPO changes 'shameful' logo

Discussion in 'Logo Design & Brand Identity Forum:' started by Eagle, Feb 20, 2009.

  1. Eagle

    Eagle Member

    The Intellectual Property Office used to have such a god-awful logo that I recently felt compelled to write to them and ask just what they were thinking?; did they not think that their logo was a tad... "uncreative" and "non-innovative"... :icon_rolleyes:

    It seems they listened - but alas, I never got the gig. Probably because I also said: 'are you taking the piss?' :icon_biggrin:

    Now, I just wonder how much they paid for the new one? Probably tens of thousands, I'll bet. It's a fine logo, don't get me wrong - but I would question the spacing and overall arrangement - it lets it down badly. :icon_thumbdown:

  2. Helen

    Helen Member

    What the hell! What an utter pile of crud! It looks all wrong!
  3. Minuteman Press

    Minuteman Press Moderator

    At least they can be sure that nobody will copy it!
  4. LovesPrint

    LovesPrint Member

    Not a fan I have to say, as the spacing on the lettering is awful, and the graphic says 'underwater sea king' (think little mermaid) to me, rather than intellectual.
  5. Eagle

    Eagle Member

    Art is subjective.
  6. Pixels Ink

    Pixels Ink Member

    Did you ever get a reply to your e-mail Mark?
  7. Eagle

    Eagle Member

    No. However, the next day, two tall gentlemen wearing black suits and sunglasses did visit me. They said they were sent to tell me that everything was "on schedule".

    I didn't understand what they meant of course and thought nothing of it. Probably just CleanE-Z reps or something. I must say; they're looking smart these days.

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