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Increasing Business Awareness

Folks, Im just in the process of giving my little enterprise a 'push' promotion wise.

Most of my work has come from recommendations or word of mouth.

Im now doing Social Media with more commitment, but what have you found engaged customers and built relationships? (apart from really good customer service)

Im trying to steer clear of promotional footballs:icon_eek: pens, pads etc... I'd be interested to hear your views as always!