Right I've done some keyword research, forgive me if I don't post the actual words, and 1 of the terms is a misspelt word, in fact the word doesn't even exist, but gets 100's of searches for it a month, which in my clients niche is too much to pass up on. The SEO in me is saying optimize for it, optimize for it, optimize for it so much so that I have actually done another page just for it. But now I'm not so sure. It's similar I suppose to more and moreorless, moreorless being the term I've optimized for, but not and more specific and doesn't sound as bad as that example if that makes sense? So what are ppls opinions? I know I'll have control over it as the clients dead happy with the results I've got his business and given me free reign but I don't know, so what do peeps reckon?