Yeah,I read this book. The main question for me what show first on this site.Have a read of 'Don't make me think' by Steve Krug. It's an old book but full of excellent advice.
A potential employer will be looking at dozens or even hundreds of CVs. Many will be scanned in seconds looking for keywords matching their requirements. Your job is to make sure they see these keyords within seconds of landing on the page (or viewing the PDF).