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How much should I charge for food jar label design?

Discussion in 'General Business Forum:' started by genkee, Feb 6, 2014.

  1. genkee

    genkee New Member

    Hi I'm going to have to quote for Designing just over 35 food jar labels for different products owned by the same brand.
    Some of them will be the same but different flavours so slight changes to colour and lettering and ingredients on the back. My hourly rate is £20 to £25 an hour.
    The client has stated that as there's so many they would expect a better rate.

    I would really appreciate any advice and feedback on cost and I know its a bit hard to answer without knowing more details but how many hours do you think it would take the average designer to complete.
  2. Sam Cowley

    Sam Cowley Member

    Well the best option would be to look around and research prices for food jar labels. Then check the quantity and try get the average price and go slightly under so your more likely to get sales. Hope this helps.
  3. Crepston

    Crepston Member

    I think £20-25/hour is a good rate because it's already low. If this client likes the outcome, why not add £5 to your hourly rate for the next client? :)
  4. Paul Murray

    Paul Murray Moderator Staff Member

    Sounds like they're getting a good deal as it is, you're already charging half what an agency would. Personally I wouldn't drop my rate for any new client just to win their business. Do it once and they'll expect it every time. As you've said, not all the labels will need designing from scratch, but you'll still have to include those different ingredients. It's still work you'd have to do, and I can bet there'll be a lot of back and forth between yourself and the client.

    I'd stick with your hourly rate (perhaps go with £20 an hour if you're happy to work at the lower end to keep them happy) and work out a rough estimate based on this, but track and bill all time in hours. You should be compensated for your time, skill and expertise accordingly, and if they're in a position to need labels for 35 different products, then I'd bet they're in a position to pay you properly too.
  5. @GCarlD

    @GCarlD Well-Known Member

    Yes Paul is bang on. Your rate is very reasonable as it is. What I do in this situation where multiple labels needs to be produced is: charge my full price(s) for the design(s), and then charge a separate lower rate for each variation for x-amount of labels. The less work that needs to be done to each label variation, the less time it will take to do, therefore the cheaper it can be for the client and vice versa.

    Just to add. Remember you are receiving a one off payment for this job. They will continue to make money for your label designs for as long as their products are on the shelf selling.
    Last edited: Feb 6, 2014
    Paul Murray likes this.
  6. genkee

    genkee New Member

    some great feed back there thank you, glad I found this UK forum you will be seeing more of me :D

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