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How much do YOU charge?

Discussion in 'Graphic Design Forum:' started by Stingey, Jun 10, 2011.

  1. Stingey

    Stingey New Member


    I'm looking into starting my own design service, and I was wondering if there was anyone out there who doesn't mind giving me a bit of advice. I'm just curious as to how much one charges for different design items such as business cards, leaflets, comp slips, posters, album artwork etc etc. I'd like to give people reasonable quotes but not necessarily charge by the hour as alot of designers do.

    Can anyone send me their price list/matrix to ?

    I'd really appreciate the help and any other tips, advice or cautionary tales will be more than welcome.


  2. dedwardp

    dedwardp Member

    If you want to offer a fixed fee, take your hourly rate then and work out how long each item will roughly take you.
  3. Stingey

    Stingey New Member

    Thanks mate,
    I don't even have an hourly rate to be honest. I've been an employed graphic designer for 4 years and done plenty of stuff on the side for mates, but most of the time this was free, but with things as tight as they are, I really need to start making some money from it. I know I could probably google most of this stuff, but I thought direct advice would give me a better insight into this crazy world you call freelance.


  4. Dave L

    Dave L Well-Known Member

    The all-inclusve prices people quote will be based on their direct costs and the amount they need to make on top to run a viable business: as such, what other people are charging won't necessarily provide a useful guide so I think the advice above is still valid.
  5. pcbranding

    pcbranding Member

    I agree and the fact that one person charges £X and another charges £XX isn't really much help as it depends on your set up (home studio, rent, mortgage, light and heat, consumables), expectations, skill at what you are doing, how long it will take you, levels of revisions and whether you are worth the fee you are charging!

    Clients are happy to pay more for established, known designers with pedigree and a folio to back it up as they are seen as 'safer' rather than cheaper, unknown designers. Not much help depending on where you sit on the scale, but true nevertheless.

    Work out your hourly rate and then look at the poll that Boss Hog has on here for general hourly rates - you can see where most people pitch themselves.

    I personally quote for a job/project which is based on how long I think it will take, plus how much the going rate is for someone of my experience and then look at the overall price with regards to who the client is and my current workload.
    Flexibility keeps money coming in rather than quoting and not getting any orders due to slightly unrealistic pricing. Not saying you should slash your fees just to get work, but 'flex' a little.
  6. Katedesign

    Katedesign Well-Known Member

  7. Stingey

    Stingey New Member

    Cheers. I should have explained my situation a little better. I am actually employed as a graphic designer and have been for the past 4 years, so I'm not 'depending' on this venture, I just feel I need to, and also would like to make extra money by setting up a side business. I think it would be fun and challenging.

    The main items I work on are magazine layouts/ advert design, flyers/leaflets, posters, annual reviews, little bit of logo design & branding and other stationery items.

    As you've suggested I'll need to do some bloody good research into what other people are charging and then draft up a basic price list.

    Thanks for your help. Also thanks for the link Kate.

  8. djb

    djb Member

  9. Stationery Direct

    Stationery Direct Administrator Staff Member

  10. Stingey

    Stingey New Member

    Thanks chaps and chapesses this is all very helpful!
  11. RickNash

    RickNash New Member

    this is a method that i was told to use

    Ideal Yearly Wage (for example ill use 30k)
    Weeks of a year (4) = 48 weeks
    Hours a week work = 35

    weeks of the year X Hours a week =1680
    ideal yearly wage / 1680

    =£17.85 per hour + 20% (knock down price)

    please note this is just an example

    Not sure if this is what you are after but the way i charge my clients is an estimate time then charge the time it took me.

    At the beginning i lost alot of money due to poor estimates but this will improve within time

    Good luck :icon_wink:

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