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Help with typefaces!


willdawson

Junior Member
#1
Hi All!

Not sure which typeface would be best for this logo?



Any help, or advice with the overall logo would be appreciated! :D

- Will
 

Greg

Active Member
#2
Hi Will,

Welcome to Design Forums, can you tell us a bit more about who the logo is for perhaps? Just based on overall aesthetics I think I prefer the bottom one, the cleaner type seems to sit better with the icon for me :)

Edit: Perhaps you could match the width of the gap/line through the icon with the width of the type to help it connect a little more?
 

AndySmiff

Junior Member
#8
I'm going to be really akward and say the top one. Slab serifs are popular just now and it gives it a more unique look I think.
 

willdawson

Junior Member
#9
It seems that everyone loves the second one (except Andy :p).

@leelovesbikestoo Not sure what you mean by shallow?

IMO Veneer sort of fits the whole graphic design/web design nature of the company. A veneer is typically applying a facade or finish on something to give it a more unique or more beautiful appearance, so for me it really seems to fit :D And I got the name by throwing around some letters I liked and got it :)

Okay, well the font choice is sort of obvious I guess. Previously I had 8 font choices but narrowed it down to these. Those included Museo (used in my current logo), Museo Slab and 4 others whose names I forget :p would anyone else have a suitable font choice other than these two (Gotham and Nilland)?
 

Greg

Active Member
#10
Hi Will,

Whilst veneer does fit with your definition, don't forget there's also the negative thinking of, a nice material wrapped around cheap, ie. most flat pack is chipboard/mdf with veneer, so the idea of a false front? Perhaps that's what Lee was getting at with shallow?
 
#14
The mark looks like a coffee bean to me!! What's the concept behind that?

I would second Gregs first suggestion of trying to match the spacing of the letters to match the width of the icon?
 

Greg

Active Member
#15
Gotham Rounded is looking nice Will, have you tried rounding the sharp corners of your icon to match the new typeface?
 

willdawson

Junior Member
#17
Chris Lord said:
The mark looks like a coffee bean to me!! What's the concept behind that?
It's actually a leaf! Haha. The concept came from a simple brainstorm; starting with the idea of a wooden veneer, eventually leading to a leaf! Still not entirely sure about the spacing? Could someone explain this a little further? Sorry :confused:

Greg said:
Gotham Rounded is looking nice Will, have you tried rounding the sharp corners of your icon to match the new typeface?
I'll experiment with this now!
 

willdawson

Junior Member
#18
Greg said:
Gotham Rounded is looking nice Will, have you tried rounding the sharp corners of your icon to match the new typeface?


Not entirely sure about rounded corners...if it were a coffee bean it would be a different story, but sharp corners seem to match the leaf icon better IMO. What do you think?
 

Greg

Active Member
#19
How about rounded at the bottom and sharp at the top? Might help define it more as a leaf? and less as a coffee bean..