Website,Tops,ID cards and more.Why do you think you need a logo?
Why do you persist in putting off people from wanting a logo? It doesn't have to elaborate or clever or expensively designed, or even include a mark or emblem, which I think is what you mean ( a company's name isYou don't need a logo for any of these. All you need is the name of the business.
Have the name and a tagline and use a bit of CSS to make them look pretty. Logos (in many cases) are overrated. Look at this forum - even though it's all about graphic design the logo is really just words.
I agree. You still need a designer to do the work, what you don’t need is the icon, badge or emblem that many feel is necessary.Why do you persist in putting off people from wanting a logo? It doesn't have to elaborate or clever or expensively designed, or even include a mark or emblem, which I think is what you mean ( a company's name is
still their 'logo), but certain companies might need to develop their 'brand' and so need a recognisable image. Apart from anything else, you're putting us out of work!
Then put that logo alongside 10 of their competitors in their area that have smart, professional-looking icons and ask those same people which they would contact and see what they say.Been talking to people. Most don't care if you have a graphical logo or not. What they want to know is the name of the business and details of what they do.
So all you really need is just that on your website, business cards, clothing, posters etc. Where a designer can help is choosing the right font, colours, kerning etc. But if you just had 'Future Tec' in 30pt black Arial on your site nobody would worry.
Not sure where you're getting this info from because it's pretty inaccurate, plenty of people will remember an iconic logo before or in conjunction with the brand name. Show people the mcdonalds M, the nike swoosh, the pepsi circle, the vw or mercedes circles, let alone things like rolls royce angel..They may remember the name of the business but not an associated symbol.
Those are established brands who have spent zillions on marketing.Not sure where you're getting this info from because it's pretty inaccurate, plenty of people will remember an iconic logo before or in conjunction with the brand name. Show people the mcdonalds M, the nike swoosh, the pepsi circle, the vw or mercedes circles, let alone things like rolls royce angel..
There are plenty of relatively new companies that people recognise too, you know like facebook, instagram, google etc etcThose are established brands who have spent zillions on marketing.
Logos like those develop over time, none of them were there when they started out. But were aren't talking about a big brand here, we are talking about a small business. If they really want a logo that's fine. But it's not necessary. They might well be better off waiting until they are established and have found their niche and then getting a logo developed.
Website,Tops,ID cards and more.
Those are established brands who have spent zillions on marketing.
Logos like those develop over time, none of them were there when they started out. But were aren't talking about a big brand here, we are talking about a small business. If they really want a logo that's fine. But it's not necessary. They might well be better off waiting until they are established and have found their niche and then getting a logo developed.