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help! What do i charge for a blurb/poem

Hi guys
I've just done some work for a big ice cream company, they're launching a new ice cream product which will have five different flavours and I have been asked to come with five different blurb/poems, each about five lines long.

I dont usually do this kind of work so I was wondering how much i should charge for my services.

Any help and advice would be much appreciated.

Thanks guys
Sounds simplistic, but your hourly rate x estimated number of hours - and be realistic.

The size of client would not be relevant personally - it's an issue of fairness / ethics.