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Grads, Pantones and Logos


#1
Hi,

I've been working on a logo design and have chosen to use a colour gradient (dark green to mid green) on one element - I picked the colours arbitrarily from the CMYK palette in Illustrator. I've also been asked to provide a version with a flat Pantone green. I don't have a Pantone book so I'll have to go by what I can see on the screen.

I have three questions:

  • a lot of logo examples I've seen use flat colour, so are gradients detrimental in logo design?
  • how important is it to use a Pantone colour selection in logo work? Or are CMYK values fine? It's going to be used in print and on the web, so I guess consistency is important.
  • in the gradient version should I use two Pantone selections, or just stick with the CMYK colours I've chosen?
I know a lot of things are subjective but I guess I'm just after some general guidance.

Thanks,

Mitch
 

mrp2049

Senior Member
#2
Once again it is a fairly difficult question to answer as their is a slight discrepancy between the CMYK value colour and the pantone colour, so it depends entirely on the output really.

I always think pantone first, that way it should work back the other way.
 
#3
Thanks mrp2049, that's good advice. If you go the Pantone route from the start you'll have less issues later on. I do need to invest in a Pantone colour book, or two! It's just they're a bit pricey, and when you're starting out the full set is a bit dear.

Also, I think I've discovered gradients in logo design aren't quite as effective as solid colour.
 
#4
We have a panton book here that has the closest CMYK colour to the pantone and the seperations for that colour too, that would be very helpfull for you i am sure.