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Google Instant is live?


Greg

Active Member
#3
So, when I walk down the streets of Berlin — I love history — what I want is the computer, my smartphone to be doing searches constantly. ‘Did you know? Did you know? Did you know? Did you know? This occurred here. This occurred there.’
That just sounds annoying!! :<
 

mrp2049

Senior Member
#5
I have seen some of the augmented reality apps, but can't try one, if it was all linked together fine, but the idea of my phone going off constantly would make me consider getting a pager!
 

Greg

Active Member
#7
[ame="http://www.youtube.com/watch?v=ElubRNRIUg4"]YouTube - Introducing Google Instant[/ame]

Not seeing it live here myself, anyone experiencing 'Google Instant' yet?
Jazz will like this post > How To Turn Off Google Instant Search | Hobo :)

EDIT: Just found out you need to be logged into a Google account to see instant, not sure what to make of it just yet...
 

Levi

Moderator
Staff member
#8
yeah I tried it, found it slower after just one search and then turned it off.

I've got some firefox add ins that load thumbnails etc and it was nearly 5 times slower to load up, with me bing impatient that was too long.
 

Greg

Active Member
#9
I'm not convinced on its claims that it saves users a couple of seconds, they can't speed up the thought process of a user typing in a search term, sure the suggest feature helps, but that was already in action. Seems like an opportunity to serve more ads, get higher impressions, dropping advertisers CTRs, and therefore getting a higher £ per click cost, and more profits?
 

Levi

Moderator
Staff member
#10
Greg said:
Seems like an opportunity to serve more ads, get higher impressions, dropping advertisers CTRs, and therefore getting a higher £ per click cost, and more profits?
Which for a business that ultimately revolves around ad's this makes perfect sense.

As long as they don't make it mandatory I'm fine with it being there.
 

mrp2049

Senior Member
#11
this just looks annoying!

I pray they don't bring it into chrome! I like the fact that the search is built into the address bar, but to have it auto searching would suck balls!
 

Renniks

Senior Member
#12
I found stuff I wouldn't have found if I had completed my usual search, by the pages showing up before completing the phrase :) was quite nice actually.

Definitely no slower for me :) so not complaining, only issue with it though is how little I search off the google site :) I usually only go on it to see the daily logo
 

Greg

Active Member
#13
Levi said:
Which for a business that ultimately revolves around ad's this makes perfect sense.
Oh yes, no doubts there!

Renniks said:
I found stuff I wouldn't have found if I had completed my usual search, by the pages showing up before completing the phrase :) was quite nice actually.
Changes the whole SEO game, longtail search terms you could rely on getting traffic may now drop due to suggested searches coming up first and preventing people typing the full term perhaps?
 

Levi

Moderator
Staff member
#14
Greg said:
Changes the whole SEO game, longtail search terms you could rely on getting traffic may now drop due to suggested searches coming up first and preventing people typing the full term perhaps?
We will just have to wait on Jaz's essay (oh come on you were all thinking it) on the topic before finding out if it's any good for SEO or if we need to change our methodology etc. :cool:
 

Greg

Active Member
#15
I think it's just going to alter the types of searches the average user makes, perhaps Google suggest results will increase meaning more competition for the suggested phrases they create?

& yes Jaz's essay will be sponsored by Bing :)
 

Renniks

Senior Member
#16
Lots of change (and extra work) for SEO companies, page 2 results null and void for instant searchers? long search terms void? questions now more valid? will it change what people are searching for...
how will analytics show (haven't watched any vids if this is answered) what was searching for when clicked... etc.
 

Sunburn

Active Member
#17
I'm finding it very distracting, and double checking each letter for suggestions is annoying as hell.
For the time being I'm disabling it.

As for the SEO, i'm currently thinking along the same lines as you Greg, this solution will further divide the companies that can pump 10's of thousands in to off site SEO work, to the avg. joe business in the high-street who targeting lower cost / long-tail keyword searches

Geoff.
 

Greg

Active Member
#18
Sunburn said:
As for the SEO, i'm currently thinking along the same lines as you Greg, this solution will further divide the companies that can pump 10's of thousands in to off site SEO work, to the avg. joe business in the high-street who targeting lower cost / long-tail keyword searches
Yep, can only see advantages for the top ad spots and top organic results, pushing 5-10 even further down the page, and out of sight.

I guess it all depends how much the average joe looks up when typing in their search query? If they can type without looking at the keyboard then they're more likely to click a link as a result of the live search before typing the complete search they had in mind?

Time will tell!
 

Greg

Active Member
#20
That's related to Adwords Geoff, but yes, as for SEO I think longtail searches will generally be on the decline, and Google's suggested searches will become more competitive!