Evening all. I've been working on a new logo for a local fish and chip shop in Blackpool. A pretty old one, but they're becoming a little more up market - as fish and chip shops go. A new restaurant is being fitted so they've decided to rebrand. What are your thoughts on this? I'm trying to stay away from standard fish and chip shop identities, the naff looking ones. Every town has them! Anyway, this is where I'm at and not sure where to go now. Hit me! Cheers.