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Feedback on my new logo please...

Discussion in 'Graphic Design & Logo Design Critique:' started by philjohns, Jan 19, 2009.

  1. philjohns

    philjohns Senior Member

    Ok, the time has come for me to rebrand myself - along with a name too!

    Anyway, after deciding to go with pjcreative, im starting the designing. Nothing special but here is my first attempt at the whole shananagon!

    [​IMG]
     

    Attached Files:

  2. berry

    berry Active Member

    love the p& j graphic. hate the rest! too arty
    I would suggest to develop the pj graphic as a stand alone logo, maybe closing the gaps a bit more.
    and then simply using pj creative as a namestyle in a 'classic' font. I would alway suggest to designers ditch taglines, you're overselling the obvious and generally trite. K.I.S.S Keep It Simple Stupid! as they say. You have something, but you've overcooked it and added too many ingredients. half way there in m y opinion
     
  3. philjohns

    philjohns Senior Member

    Thanks Berry - really useful advise!

    Do you mean try with just the PJ graphic and then creative in a normal font or the PJ graphic and then PJcreative in a normal font below or wherever?

    Also, what are views on having the styled colour to it? Its something Ide really like to base my branding on so would appreciate some views on that.

    Thanks again!
     
  4. tim

    tim Senior Member

    p&j graphic does sound good:D
     
  5. berry

    berry Active Member



    something more like this..ish.....
     

    Attached Files:

  6. philjohns

    philjohns Senior Member

    [​IMG]

    couple more to come
     
  7. Aarlev

    Aarlev Member

    I read the PJ as a B first. But that could just be a me thing :)

    EDIT: Oh your latest version wasn't there when I clicked reply. I guess it's more obvious now when you also have PJ in the text.
     
  8. philjohns

    philjohns Senior Member

    Was that on the one that Ive just posted Aarlev?

    Heres a few more. Different layout.

    [​IMG]
     
  9. berry

    berry Active Member

    looking interesting, i prefer keeping the pj in the namestyle, that means the logo can be a brand icon graphic and have more visuality like the original blue. Also it means we don't have to decipher the graphic to get to your name. But there is a nice simplicity to the graphic and i love the organic shape it produces. Just make sure the balance of the font doesn't fight with the graphic, Ying and Yang, Hot and Cold, Beef and Mustard
     
  10. philjohns

    philjohns Senior Member

    Thanks Berry - your being a real help!

    Are you tinking a very plaine font would be best then? I'll be bak in 5!
     
  11. philjohns

    philjohns Senior Member

  12. berry

    berry Active Member

    Phil,
    if you check out all great brands there is a very simplistic approach to them "Apple' Shell, Nike ,IBM, Orange, Vodaphone, Banks, Building societies etc etc. They generally stay away from trendy designer looking fonts because it will date. Serif fonts are easy on the eye to read, lowercase prefered. Look at the letter in the namestyle, you have a lot of consecutive round letters the c and the e are the defining shapes, look for fonts that have good letters. I prefer plain classic fonts as they give a bigger feel, Generall as a rule if i had a an organic graphic like yours with a geometric straight and round feel I would balance it out with a serif font to create contrast. But I would experiment and have a bit of fun. It's all fine tuning now.
     
  13. philjohns

    philjohns Senior Member

    Ok, Ive got round to selecting some fonts but I HATE deigning for myself!

    Any opinions greatly! appreciated.

    Thanks, Phil

    [​IMG]
     
  14. VertigoSFX

    VertigoSFX Senior Member

    Fifth one down...that's what I would pick.
     
  15. philjohns

    philjohns Senior Member

    Thanks, any particular reason? Or just becuase you feel it works the best out of those?

    Any more views?
     
  16. tim

    tim Senior Member

    im not so sure. i'd say the first one. :D

    for the pure fact that it flows and is attractive... but maybe that's just me.
     
  17. philjohns

    philjohns Senior Member

    Thanks tim - a few more comments and I'll ahve a quick rework again.

    Thanks all....
     
  18. VertigoSFX

    VertigoSFX Senior Member

    As for the reason...well it is between either 1 or 5 because there is such a subtle difference between the two...the others are too bold for my taste...I like the simplicity of 1 and 5 how they are good sizes but aren't too thick...looking at it again I think 1 would be my favorite just because it is slightly larger and fits better with the logo itself.
     
  19. philjohns

    philjohns Senior Member

    Thanks vertigo.

    Number 1 was actually the first choice I made to when choosing the fonts for them.

    Im off to have a little play with it and will post my changes in a minute
     
  20. philjohns

    philjohns Senior Member

    So when I say a couple of minutes I actually mean about an hour once ive had my dinner and got round to doing the changes!

    so here it is....more critic greatly appreciated by anyone!

    [​IMG]
     

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