Barclaycard have recently had a rebrand and new identity designed.
The logo cost £600,000 which was part of an overall £1.5m identity makeover designed by Brand Union
According to the designers, the new Barclaycard identity aims to convey a calm, confident exterior while being warm and vibrant on the inside… and that the globe motif represents a “chip” being released from the constraints of the plastic card and welcomed in by new, exciting methods of payment.
Do you think its worth this worth £600,000?
Is any identity / logo design worth £600,000?