What intrigues me more is that urban-marketeers-myth, that ‘clients that spend well in recession come out stronger’. Ask around and you’ll find that no-one can attribute this piece of insight to anyone, anyone at all. As Jeremy Bullmore succinctly pointed out in last week’s Campaign ‘if you’re getting tired of this same old mantra, just think how your clients are feeling. They’ve just had their worst fourth quarter since 1933, they’re bracing themselves to lay off 12% of their marketing department… …and you, the airhead from the agency, sidle in to tell them that all they have to do is hold their nerve and their advertising budget’.
A recent blog post by Michael Johnson at JohnsonBanks, makes for an interesting read - The client side of the story, part one - the johnson banks thought for the week
What do you think? Are clients cutting back on their spend with agencies and perhaps approaching freelancers as a way to reduce their outgoings? Are your clients spending more with you in an attempt to bring in more business?
Greg