What intrigues me more is that urban-marketeers-myth, that â€˜clients that spend well in recession come out strongerâ€™. Ask around and youâ€™ll find that no-one can attribute this piece of insight to anyone, anyone at all. As Jeremy Bullmore succinctly pointed out in last weekâ€™s Campaign â€˜if youâ€™re getting tired of this same old mantra, just think how your clients are feeling. Theyâ€™ve just had their worst fourth quarter since 1933, theyâ€™re bracing themselves to lay off 12% of their marketing departmentâ€¦ â€¦and you, the airhead from the agency, sidle in to tell them that all they have to do is hold their nerve and their advertising budgetâ€™.
What do you think? Are clients cutting back on their spend with agencies and perhaps approaching freelancers as a way to reduce their outgoings? Are your clients spending more with you in an attempt to bring in more business?